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​​​​​​​​​​​​​​​What the world worries about​

The new Ipsos study "What Worries the World" is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.  It probes the issues which most worry most populations and investigates whether people think things in their country are headed in the right direction. In our country, 500 South Africans who have online access were interviewed, aged 16 – 64 years. It finds overall that people across all 25 countries are more likely to think things in their country are off on the wrong track (63%), than headed in the right direction (37%.) ​

​​​​​​​​Brands don't buy brands - people do.

Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers​ that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?​

Ipsos launches Sense Suite to Guide Early Product Development

​Ipsos ProductQuest has launched Sense*Suite to help clients guide R&D initiatives and optimis​​e sensory elements during early stage product development.

​​Building upon Ipsos' vast product testing and optimization expertise, Sense*Suite seamlessly integrates qualitative techniques with quantitative assessments to provide holistic guidance to R&D. The suite uses product deprivation, role playing, 3D stimulus and other qualitative approaches, along with scaled responses, to address clients' most critical product development challenges. 

Affluent Africans Working On a Sustainable Growth Plan for Africa

Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.​

Ipsos pre-election results on the mark nationally

Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.

News release_ South Africans are firmly against sexual violence, but gender stereotyping is hardening

“10 yrs later….”, “Khanga”, “Remember Kwezi” and “I am one in 3”: the silent protest of four young women at Pres. Zuma’s speech at the Election Results Operations Centre in Pretoria brought the issue of sexual violence against women into sharp focus on the eve of Women’s Day 2016. Although a firm majority of 58% “strongly” agreed, overall 8% of adults in South Africa either “strongly disagree” or “disagree” with the statement: “It is always wrong to have sex with someone against his/her will”.


Election Outlook: Poll of Polls

Currently a third (33%) of registered voters agree (either "strongly agree" or "agree") with the statement "I will seriously consider not voting in the 2016 municipal elections because I am unhappy with service delivery". In addition, less than half (44%) says "Overall, I trust government to deliver effective services to the public". These are two of the most interesting findings of the pre-election Pulse of the People™ study conducted by Ipsos in June and July this year. With service delivery in sharp focus, the most important Local Government Elections in South Africa's history will take place on Wednesday 3 August 2016 and, in spite of the electorate's unhappiness about service delivery, it is unlikely that the relatively low turnout figure of 57,7% of May 2011 will be repeated. Election frenzy is at fever pitch and political parties are making their final appeals to voters to come out and cast their votes. In these circumstances it is difficult to imagine that a third of registered voters are not interested in politics! In fact, only around a quarter (26%) of the 26,333,353 South Africans who are registered to vote admit that they are indeed "very interested" in politics.

Smaller parties losing out to ANC, DA and EFF

This week’s eNCA elections poll shows the smaller parties losing ground as voters shift from them to the three biggest players: the ANC, the DA and the EFF. This trend has affected Cope, the IFP, the MDM and the ACDP, among others. Together all these smaller parties only make up an average of 2.4 %, which has decreased in recent weeks from about 2.9 %. The polls show the DA holding its lead in all the three most-contested cities in the 3 August local government vote. The party remains strongly ahead of the ANC in Tshwane and Nelson Mandela Bay, while in Johannesburg the two parties are still running neck and neck.

Ipsos South Africa announces new Country Manager

Ipsos in South Africa is pleased to announce the appointment of its new Country Manager – Nick Coates, following the departure of previous County Manager, Ryan Gould. Nick has been within the Ipsos Group for 8 years and brings with him vast industry and management experience. Nick held the position Head of Marketing at Ipsos Russia for 4 years before relocating to South Africa to head up the Marketing specialisation at Ipsos South Africa. In this position, Nick has cemented the Marketing offering in the Ipsos South African business.

71% of youth state that they intend to vote on Election Day

With the Local Government Elections coming up on 3rd August, all political parties want to make the best of the remaining seven weeks to rally more support. With young people making up a good deal of new votes, it is valuable to know how they think and feel about politics, political parties, and local issues.

LCV owners getting top value in SA

The owners of light commercial vehicles (LCVs) in South Africa are getting a very good deal in terms of their purchasing and servicing experience according to the results of the 2015 Ipsos customer satisfaction market research of the local automotive industry which were released recently. Not only is the LCV satisfaction with customer experience at new highs for both the purchasing and servicing experiences but there has also been an improvement in all except one of the 30 attributes – 15 for purchasing and 15 for servicing - that make up the Ipsos questionnaire.

Volkswagen Group tops in Customer Satisfaction in South Africa

The Volkswagen Group may be having problems with its image in many global markets in the backwash of the so-called Dieselgate emissions scandal, but here in South Africa Audi and Volkswagen are leaders in the field of customer care. This situation is very evident in the results of the latest Ipsos survey of customer purchasing and servicing experiences in 2015.

Half of people in nine European countries believe UK will vote to leave the EU

With the British referendum on European Union (EU) membership on 23 June rapidly approaching, a new poll from Ipsos reveals that half (49%) of Europeans in eight other EU countries believe that Britain will vote to leave the EU. The survey is published on Europe Day, the anniversary of the Schumann declaration arguing for greater political cooperation in Europe, viewed as one of the founding moments of the European Union.

Ipsos was recently recognised at the Unilever Agency Day

Ipsos was awarded the Digital Genius Award at the recent annual Agency Day held by Unilever South Africa. This award is given to a person or agency that actively supports implementation/migration to Digital in their proposals and methodologies.

Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the Sub-Saharan Africa middle class.

The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.




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