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Ipsos was recently recognised at the Unilever Agency Day

Ipsos was awarded the Digital Genius Award at the recent annual Agency Day held by Unilever South Africa. This award is given to a person or agency that actively supports implementation/migration to Digital in their proposals and methodologies.​


Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the Sub-Saharan Africa middle class.​


The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.​​


The country is going in the wrong direction, say two-thirds of South Africans​

​Ipsos flash poll on key issues points to dissatisfaction in the country's direction and little trust in our President. 

On the eve of Human Rights Day, two-thirds of South African voters agreed that the country is going in the wrong direction. Other findings from a poll conducted over the past weekend indicate that South Africans are worried about issues undermining our democracy.​​


Nkandla should not be funded by tax payers say South Africans​

​ More than four in every ten adult South Africans (42%) disagreed with the notion that President Jacob Zuma's private home should be funded by taxpayers.  This is an important finding of a question posed to a representative sample of South Africans in October 2015.​


Service Delivery and Affordability​

Four in every 10 South Africans trust the Government to deliver effective services to the public "In the midst of very trying economic circumstances, the Minister of Finance, Pravin Gordhan, will have to present a budget balancing the interests of the South African public, demanding effective and efficient service delivery, and the international credit rating agencies and investors who are worried about South Africa's ability to exhibit fiscal and monetary discipline," says Mari Harris, Director of Public Affairs at Ipsos in South Africa.​​


Nkandla should not be funded by tax payers say South Africans​

More than four in every ten adult South Africans (42%) disagreed with the notion that President Jacob Zuma's private home should be funded by taxpayers.  This is an important finding of a question posed to a representative sample of South Africans in October 2015.​


South Africans believe in happy future for all races

​​According to data collected late last year by independent research company, Ipsos, more than two thirds of adult South Africans (68%) are confident that all population groups in the "rainbow nation" should enjoy a happy future.​


​​​​​​Denting President Jacob Zuma’s popularity and reputation

​​Three Ministers of Finance in five days is totally unheard of - however, this was exactly the news dominating the headlines the past few days. With the South African Rand basically in a free fall since president Zuma’s sudden announcement on 9 December 2015 that the Minister of Finance, Nhlanhla Nene, will immediately be replaced by the largely unknown David van Rooyen, the country was in uproar.

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​​​​​​Product Quality Awards 2015

Latest Ipsos Quality Study shows SA Motor Industry puts Quality First

​​Ipsos South Africa has announced the 2015 Product Quality Awards. This follows the Quality Awards Purchasing and Servicing Quality Awards which were announced in June this year. In 2014, the results of both surveys were announced simultaneously. What comes through clearly from these in-depth studies, which includes vehicles sold from January to December 2014 by manufacturers and distributors responsible for more than 83% of the country's annual sales volume, is that product quality in South Africa continues to improve.

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Proud to be South African

Almost eight in every 10 South Africans (77%) agree that they are proud to be South African. This sentiment is slightly more pronounced amongst the younger age group (18 – 24 year olds)​.


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