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One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect. (Read More)
Ipsos South Africa (part of the second largest survey-based market research company in the world), and its 12 local syndicate members representing 18 brands, have announced both the 2014 product quality and customer experience (service received when purchasing or servicing) awards at the same time. Previously the results were announced separately.
South African motor retailers continue to provide their customers with an exceptionally high level of service in both the sales and after-sales experiences. This has been highlighted in the 2014 Ipsos Quality Awards which were released in Johannesburg today and included personal interviews with the owners or drivers of more than 25 000 passenger cars and light commercial vehicles annually.
South African motorists continue to enjoy the benefits of exceptionally high quality for both passenger and light commercial vehicles (LCVs) they buy. This has again been the outcome of the latest studies conducted by the renowned Ipsos research house and announced in Johannesburg today. The industry average number of problems per 100 vehicles (PP100) has remained around the 40 mark since 2011, which is a huge improvement since 2005 when this measurement indicated a score of over 140 problems per 100 vehicles recorded.
Ipsos presents new thinking on Share of Wallet
About a fifth of women (21%) still believe that boys have more rights to education than girls and 23% believe that when jobs are scarce, men have more rights to jobs than women. There is also a significant proportion – 34% of both men and women – that believes women should be kept in their place! Over a fifth of women (22%) believe that their place is in the house – with 27% of men agreeing with this sentiment.
BRYANSTON – In a time when the economy is so volatile, it is important to understand customers' spending patterns. "Focussing on retaining customers alone does not have a big enough impact on a company's bottom line" states Rentia Kramer, Head of Ipsos Loyalty in South Africa. Even though your brand could be receiving high satisfaction and recommendation ratings from customers, it could still be losing sales if customers are more satisfied with, and more likely to recommend, a competitor. It is valuable and important to measure how happy your customers are and how likely they would be to recommend your, however it doesn't shed any light on how customers are dividing their spending between your brand and its competitors.
BRYANSTON – More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to the one that they have, according to a recent study by Ipsos. A third of car owners feel undecided.
BRYANSTON – Only 34 % of South Africans have access to the Internet, whilst 63% say they are not able to access it. This is according to a recent poll by Ipsos investigating various online habits of South Africans.
Overall, there is a larger proportion of the younger population accessing the Internet than older age groups. Only 34% of people aged between 35 – 49 years have access to the Internet and this drops to 14% amongst those over 50 years old.
When president Zuma delivers his State of the Nation address to open the new parliament next week (17 June 2014), South Africans would like him to focus on the government's plans for reducing unemployment and focus on job creation and to remind parliamentarians that voters expect them to show moral leadership.
These are the findings from the latest Ipsos Pulse of the People™ study.
BRYANSTON – Ipsos in South Africa has proved its research accuracy through recent pre-election polls that have been conducted by the company. At its latest release of its poll findings (released Friday 2 May), the poll suggested that at a moderate voter turnout, ANC would garner 63% of the votes, and the DA 22%. (Read More)
In the 2014 national election, as with the previous four national elections in the democratic South Africa, there is no doubt about which party will win the election. The ANC will return to parliament with an overwhelming majority of votes – and will most probably be the ruling party in eight of the nine provinces.
As only about a third of South Africans are of the opinion that the country is going in the right direction, it should come as no surprise that the public are not impressed with government performance in most of the policy areas we measure," says Mari Harris, Director of Public Affairs at Ipsos South Africa. "Looking at the trend over the last three years, there has actually been a decline in public perception of how well the government is doing. According to Ipsos' "traffic light measurement" , 15 out of the 25 policy areas were rated as 'red lights' (i.e. 50% or below) in November 2011. A year later in 2012, 17 policy areas fell into this category, while in November 2013, most of the policy areas fall into the red light category - 23 out of the 25 policy areas" states Harris.
Support for political parties
The ruling party is currently less popular with eligible voters than in November 2008.
Ipsos South Africa undertakes a Pulse of the People™ study every six months and keeps close tabs on the opinions of voters. A randomly selected sample of South Africans of voting age (18+) were asked which party they would support if there were an election the next day. (Read More)
Lukewarm adoption of e-toll tags amongst motorists in Gauteng
BRYANSTON – Only one in every ten (10%) drivers in Gauteng "strongly agree" with the statement
"I have bought an e-toll tag already or intend to buy one".
However, an additional 28% are a bit more lukewarm and "agreed" with the statement. This is according to an Ipsos poll investigating the attitudes of the public towards the e-tolling plans in Gauteng. The questions formed part of a study undertaken from 11 October to 21 November 2013. (Read More)